How Small Businesses Can Use Content Marketing To Build Brand Awareness.
Content marketing continues to be one of the most powerful methods for driving targeted traffic and winning over new customers – and it shows no signs of slowing down in 2022. In fact, new strategies seem to emerge every year, empowering more content producers to create more compelling and engaging content. Traffic generation is only one of the […]
How to Prove the Return On Investment of your Content Marketing
Content marketing in Kenya is growing in popularity as a method to engage customers and generate leads. Research shows that 78% of prospective clients prefer to learn about businesses through articles and content distribution rather than traditional ads. But how to measure the ROI of content marketing? This article will give you the formula. Creating engaging […]
Top Ways To Ensure That Your Content Gets Seen By Your Audience.
One of the best ways that you are going to be able to attract people to your business is by producing fresh content on a regular basis that can be read and enjoyed. However, having said that, nobody likes the feeling that they are shouting into the void and not really getting through to people. […]
Avoid These Common B2B Content Marketing Mistakes
I have seen so many B2B companies struggle with building an online presence. You might be churning out good content consistently but the results tell a different story. You are mostly missing obvious opportunities that could have had a much bigger impact on your business. This is mostly associated with common content mistakes you are […]