Why UX ( User Experience) Is Critical To Building Customer Engagement In Your Small Business.
If you’re operating in any kind of customer-focused industry, the UX (user experience) you offer should be a fundamental pillar of your overall sales strategy. Why? Because whether you’re a startup looking to rapidly grow its customer profile or a global enterprise with designs on monopolizing your market, UX is critical to driving a dynamic, […]
How To Use Content Pillars For Your Social Media Success.
As a small business owner, there’s a lot to do. Between content ideation, creation and execution, you’re likely to be a very busy bee – especially if you’re a one-person team. So, when time is short and your social media content ideas are running low, how can you create consistency and give structure to your […]
How Small Businesses Can Use Content Marketing To Build Brand Awareness.
Content marketing continues to be one of the most powerful methods for driving targeted traffic and winning over new customers – and it shows no signs of slowing down in 2022. In fact, new strategies seem to emerge every year, empowering more content producers to create more compelling and engaging content. Traffic generation is only one of the […]
10 Digital Marketing Trends In Kenya That Will Stand Out In 2022.
The digital scene in Kenya this year looks to be very exciting. Many brands have embraced the reality that is digital marketing, and have chosen to invest more in digital media and technology. Online marketers in Kenya use different techniques and strategies to ensure that they always stay ahead of the competition online. This article […]
5 Ways To Grow and Scale Your E-commerce Business in 2022/E -commerce in Kenya.
The coronavirus pandemic wreaked havoc on a variety of industries. E-Commerce, on the other hand, has been one of the only industries to benefit from Covid-19 and stay-at-home orders. However, even in these challenging times of evolution and a guaranteed stream of highly motivated consumers ready to shop online, the fact remains that there is […]
How Nonprofits Can Use Social Media To Increase Donations And Boost Visibility.
Amidst the Covid-19 crisis, nonprofit organizations have faced onerous financial burdens. There has been a high demand for their services, which taxes their resources, yet their ability to bring in volunteers and host in-person fundraising events has been limited. Nonprofits rely on donations in order to survive, and during the pandemic, fundraising has become even […]