SoilMoisture Equipment Corp.

SoilMoisture Equipment Corp.

UX/UI Design, Development, Shopping Cart Integration

2022, 2023

Project Link

Background:, a California-based manufacturing company, that specializes in producing instruments for soil research and industry applications. They approached our team for a comprehensive website development project to enhance their online presence, improve user experience, and enable e-commerce capabilities.

Project Scope:

Our collaboration with SoilMoisture is currently ongoing and encompasses several key areas:

  • Discovery and Planning: We conducted a thorough analysis of SoilMoisture’s business objectives, target audience, and industry landscape. This phase involved defining project goals, scope, and milestones to align with the client’s vision.
  • Design: We are focusing on creating a visually appealing and user-friendly website. This includes wireframing, selecting a suitable design layout, and ensuring seamless navigation for visitors.
  • Development: In this phase, we have taken the wireframes and translated them into fully functional web pages on WordPress CMS. We have put great emphasis on custom development to ensure that the SoilMoisture website is not only visually appealing but also tailored to meet the specific needs of the client and their unique product offerings.
  • Shopping cart integration: The project includes the integration of an e-commerce platform using WooCommerce to cater to SoilMoisture’s unique product lines containing 1000+ products. This requires customizing shopping cart features and developing a world wide multilingual sites to cater for the global market apart from the US.
  • Testing and Launch: In this phase we will be carrying out QA (Quality Assurance) and UAT (User Acceptance Tests) to the project is acceptable to all stakeholders. Once the website has been tested and any issues have been resolved, it can be deployed to market.
  • Maintenance, Training and Support: Becor Designs will provide ongoing maintenance and support to SoilMoisture to ensure the website remains up-to-date with information and products and secure.
  • Analytics, Tracking, and Reporting: We’ve also set up analytics and tracking to monitor the website’s performance and user behaviour and our team will generate regular reports for SoilMoisture to help them understand the website’s performance and identify areas for improvement

Value Realized:

Our collaboration with SoilMoisture results in several key achievements:

  • Enhanced User Experience: By implementing a user-friendly design, intuitive navigation, and clear product categorization, we’ve significantly improved the overall user experience. This leads to increased visitor engagement and longer page visits.
  • E-commerce Functionality: The integration of a robust e-commerce system allows SoilMoisture to efficiently manage product listings, enable secure online transactions, and calculate shipping costs based on the size and location. This streamlines their sales process and increases revenue realized on their online asset.
  • Multisite Instances: In the next phase we’re building a Chinese version of the website that allows SoilMoisture to carter to their huge Chinese market. This means that visitors from China will be served a different instance of the site significantly expanding their reach, helping them connect with important client regions effectively.
  • Custom Solutions:’s unique product lines, including Porous Ceramics and Weather Stations, required tailored solutions. We automated product uploads from Excel sheets and implemented manual configurations, ensuring a seamless product presentation.
  • Ongoing Maintenance: Ongoing maintenance and support allows SoilMoisture to focus on their core business of manufacturing company instruments for soil research and industry applications with the guaranteed peace of mind that their digital assets are monitored, improved and maintained on a daily basis.

In conclusion, the SoilMoisture website project exemplifies our ability to understand our client’s specific needs, provide tailored solutions, and enhance their online presence. Through effective Discovery & Planning, Design, Development and Ongoing Maintenance, we’ve empowered SoilMoisture to offer a better user experience, reach a global audience, and increase their sales revenue.

This case study serves as a testament to our commitment to delivering valuable solutions and meeting our clients’ goals.

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